{"id":2477,"date":"2021-03-20T12:00:00","date_gmt":"2021-03-20T11:00:00","guid":{"rendered":"https:\/\/www.lobsters.at\/?p=2477"},"modified":"2021-03-20T15:40:24","modified_gmt":"2021-03-20T14:40:24","slug":"pohlad-do-zakulisia-znacky-premium","status":"publish","type":"post","link":"https:\/\/www.lobsters.at\/sk\/pohlad-do-zakulisia-znacky-premium\/","title":{"rendered":"Poh\u013ead do z\u00e1kulisia zna\u010dky \u201ePremium\u201c."},"content":{"rendered":"

\"premium\"<\/a><\/p>\n

Kde je nap\u00edsan\u00e9 Premium, tam je aj kvalita?<\/strong><\/p>\n

Slovo Premium poch\u00e1dza z\u00a0latinsk\u00e9ho slova praemium, \u201eodmena, koris\u0165\u201c (porovnaj so slovom pr\u00e9mia) a\u00a0znamen\u00e1 asi to\u013eko, \u017ee nie\u010do je \u201enajlep\u0161ej, mimoriadnej kvality\u201c. Pou\u017e\u00edva sa najm\u00e4 v\u00a0marketingu a\u00a0reklame \u2013 \u010do sa, ako sa zd\u00e1, v\u00a0posledn\u00fdch rokoch trochu vymklo kontrole. Etiketa \u201ePremium\u201c sa toti\u017eto medzi\u010dasom nach\u00e1dza u\u017e v\u0161ade. Ski karta Premium, nehnute\u013enos\u0165 Premium, mix\u00e9r Premium, party servis Premium, tepeln\u00e1 izol\u00e1cia Premium…<\/p>\n

Ot\u00e1zka znie: \u010co to znamen\u00e1? Ozna\u010denie \u201ePremium\u201c nazna\u010duje, \u017ee produkt je ve\u013emi kvalitn\u00fd \u2013 a\u00a0\u017ee jeho zvy\u010dajne vy\u0161\u0161ia cena je preto opr\u00e1vnen\u00e1. Ke\u010f\u017ee pojem nie je z\u00e1konom chr\u00e1nen\u00fd z\u00a0h\u013eadiska zna\u010dky a\u00a0ozna\u010denia a\u00a0m\u00f4\u017ee sa \u013eubovo\u013ene pou\u017e\u00edva\u0165, nepon\u00faka spotrebite\u013eovi \u017eiadnu pomoc pri rozhodovan\u00ed.<\/p>\n

Ke\u010f je na v\u0161etkom ozna\u010denie \u201ePremium\u201c \u2013 \u010do potom skuto\u010dne obsahuje pr\u00e9miov\u00fd v\u00fdrobok? A\u00a0okrem toho: mohli by sme si myslie\u0165, \u017ee v\u00fdrobca vytv\u00e1ra a\u00a0pred\u00e1va produkty, ktor\u00e9 tak \u010di tak vyhovuj\u00fa najvy\u0161\u0161iemu \u0161tandardu kvality. V\u00a0dne\u0161nej dobe je to v\u0161ak ve\u013emi \u010dasto \u00faplne inak. Ozna\u010di\u0165 nekvalitn\u00e9 veci zna\u010dkou \u201ePremium\u201c ich v\u0161ak tie\u017e nezachr\u00e1ni \u2013 a\u00a0je to zav\u00e1dzanie konzumenta.<\/p>\n

Tak\u00e9to praktiky neuzn\u00e1vame. Nechceme vytrubova\u0165 do sveta nejak\u00fd hodnotiaci \u00fasudok a\u00a0vyhlasova\u0165 na na\u0161ich etiket\u00e1ch, \u017ee patr\u00edme na Olymp kvality. Preto na n\u00e1pojoch zna\u010dky Lobsters nikde nen\u00e1jdete n\u00e1pis \u201ePremium\u201c. Obsahuj\u00fa v\u0161ak len to najlep\u0161ie<\/a> \u2013 a\u00a0kto ochutn\u00e1 zna\u010dku Lobsters, zist\u00ed to s\u00e1m. Kvalita v\u00e1s e\u0161te st\u00e1le najlep\u0161ie presved\u010d\u00ed len svojou poctivos\u0165ou. Kto u\u00a0n\u00e1s rozhoduje, \u010di s\u00fa n\u00e1poje zna\u010dky Lobsters pr\u00e9miov\u00fdmi produktmi? Iba vy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kde je nap\u00edsan\u00e9 Premium, tam je aj kvalita?<\/p>\n","protected":false},"author":3,"featured_media":2200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-2477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","has-thumbnail"],"acf":[],"yoast_head":"\nPoh\u013ead do z\u00e1kulisia zna\u010dky \u201ePremium\u201c. - LOBSTERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobsters.at\/sk\/pohlad-do-zakulisia-znacky-premium\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poh\u013ead do z\u00e1kulisia zna\u010dky \u201ePremium\u201c. - LOBSTERS\" \/>\n<meta property=\"og:description\" content=\"Kde je nap\u00edsan\u00e9 Premium, tam je aj kvalita?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobsters.at\/sk\/pohlad-do-zakulisia-znacky-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBSTERS\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T14:40:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobsters.at\/wp-content\/uploads\/2017\/01\/premium.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1181\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christoph Humer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christoph Humer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/\"},\"author\":{\"name\":\"Christoph Humer\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/#\\\/schema\\\/person\\\/79fad5876de4730fe5c3c61f91a948d8\"},\"headline\":\"Poh\u013ead do z\u00e1kulisia zna\u010dky \u201ePremium\u201c.\",\"datePublished\":\"2021-03-20T11:00:00+00:00\",\"dateModified\":\"2021-03-20T14:40:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/\"},\"wordCount\":318,\"image\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobsters.at\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/premium.jpg\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/\",\"url\":\"https:\\\/\\\/www.lobsters.at\\\/sk\\\/pohlad-do-zakulisia-znacky-premium\\\/\",\"name\":\"Poh\u013ead do z\u00e1kulisia zna\u010dky \u201ePremium\u201c. - 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