{"id":2520,"date":"2021-03-20T12:31:00","date_gmt":"2021-03-20T11:31:00","guid":{"rendered":"https:\/\/www.lobsters.at\/?p=2520"},"modified":"2021-03-20T16:46:33","modified_gmt":"2021-03-20T15:46:33","slug":"een-kijkje-achter-de-schermen-van-premium","status":"publish","type":"post","link":"https:\/\/www.lobsters.at\/nl\/een-kijkje-achter-de-schermen-van-premium\/","title":{"rendered":"Een kijkje achter de schermen van \u201ePremium\u201c."},"content":{"rendered":"

\"premium\"<\/a><\/p>\n

Als er Premium op staat, zit er dan kwaliteit in?<\/strong><\/p>\n

Het woord premium komt van het Latijnse praemium, \u201ebeloning, buit\u201c. Het betekent zoiets als \u201evan de beste, speciale kwaliteit\u201c. Het wordt voornamelijk gebruikt in marketing en reclame \u2013 en dat lijkt de afgelopen jaren een beetje uit de hand te lopen. Het label \u201ePremium\u201c wordt nu overal opgeplakt. Op premium skicard, het premium eigendom, de premium mixer, de premium party service, de premium thermsche isolatie \u2026<\/p>\n

De vraag is: wat moet dat betekenen? De term \u201epremium\u201c doet ons denken dat een product van bijzonder hoge kwaliteit is \u2013 en dat dit de doorgaans hogere prijs rechtvaardigt. Omdat de term niet merk- en etiketteringsrechtelijk beschermd is en naar wens kan worden gebruikt, biedt het de consument geen hulp bij het nemen van beslissingen.<\/p>\n

Als er overal \u201ePremium\u201c staat, waar staat Premium dan nog voor? En: je zou denken dat een fabrikant toch producten maakt en verkoopt die aan de hoogste kwaliteitsnormen voldoen. Maar dat is tegenwoordig vaak niet het geval. Het schrijven van \u201ePremium\u201c op inferieure goederen bespaart ze echter ook niet \u2013 en is misleidend voor de consument.<\/p>\n

Wij doen niet mee. We geloven niet in het schreeuwen van een waardeoordeel en het trompetteren op onze labels dat we tot de kwaliteit Olympus behoren. Daarom staat er nergens een “Premium” op de Lobsters Drinks. Maar het bevat alleen het beste – en wie de Lobsters Drinks proeft, zal het ook opmerken. Kwaliteit overtuigt nog steeds het beste door zijn eerlijkheid. Wie bepaalt bij ons of de Lobsters Drinks premiumproducten zijn? Jijzelf!<\/p>\n","protected":false},"excerpt":{"rendered":"

Als er Premium op staat, zit er dan kwaliteit in?<\/p>\n","protected":false},"author":3,"featured_media":2199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-2520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie","has-thumbnail"],"acf":[],"yoast_head":"\nEen kijkje achter de schermen van \u201ePremium\u201c. - LOBSTERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobsters.at\/nl\/een-kijkje-achter-de-schermen-van-premium\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Een kijkje achter de schermen van \u201ePremium\u201c. - LOBSTERS\" \/>\n<meta property=\"og:description\" content=\"Als er Premium op staat, zit er dan kwaliteit in?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobsters.at\/nl\/een-kijkje-achter-de-schermen-van-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBSTERS\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T15:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobsters.at\/wp-content\/uploads\/2017\/01\/premium.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1181\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christoph Humer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christoph Humer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/\"},\"author\":{\"name\":\"Christoph Humer\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/#\\\/schema\\\/person\\\/79fad5876de4730fe5c3c61f91a948d8\"},\"headline\":\"Een kijkje achter de schermen van \u201ePremium\u201c.\",\"datePublished\":\"2021-03-20T11:31:00+00:00\",\"dateModified\":\"2021-03-20T15:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/\"},\"wordCount\":271,\"image\":{\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobsters.at\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/premium.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/\",\"url\":\"https:\\\/\\\/www.lobsters.at\\\/nl\\\/een-kijkje-achter-de-schermen-van-premium\\\/\",\"name\":\"Een kijkje achter de schermen van \u201ePremium\u201c. - 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